Why this course
When something breaks, silence or guesswork makes it worse. This short, practical course gives you a simple playbook for the first hours of a crisis: what to say, what not to say, and how to update stakeholders without fuelling rumours or legal risk. Built for real‑world use, not PR theatre.
Great for: founders, spokespeople, comms/PR leads, operations managers, nonprofit teams, campus leaders — anyone who might need to brief staff, customers, partners, or media when things go wrong.
Crisis Comms Ready (Mini-course) — Start Here (Podcast)
Listen first. Know what to say in the first hour—then enrol.
Before you take the mini-course, start with this short conversation. In plain, everyday language, we’ll walk through what to say when things go wrong—without jargon, panic, or legal overreach.
Podcast available on:
What you’ll be able to do
Draft a credible holding statement in 15 minutes using a proven template.
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Apply the 5 Cs of crisis communication: Care, Commitment, Consistency, Competence, Corrective action.
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Map stakeholders and pick the right channels (internal note, customer email, press, social, status page).
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Answer tough questions without speculating (hypotheticals, false premises, multi‑part, blame traps).
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Set update cadence and stick to it (first hour, first day, first week).
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Manage nerves and speak with calm authority on camera and in the room.
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Book a Tour & Your Free 20-Minute Podcast Session
Come tour SyncHub — explore our Dedicated Desks, Hot Desks, and 14-Seater Smart Boardroom, and see how we’re redefining the way professionals work and create. Enjoy a complimentary 20-minute podcast recording session in our studio while you’re here.
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Naomi Venter
Meet. Create. Grow.
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Samuel J. V. Vuuren
Meet. Create. Grow.
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Nelly Agboola
Meet. Create. Grow.
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Zurica Mitchley
Meet. Create. Grow.
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FAQ for Crisis Comms Ready
Anyone who might have to explain a problem fast: founders, spokespeople, comms/PR leads, ops managers, nonprofit and campus teams.
No. We start from zero and give you clear steps, templates, and examples.
Write a solid holding statement in 15 minutes, plan updates for the first hour/day/week, answer tough questions without guessing, and speak calmly on camera.
Care, Commitment, Consistency, Competence, Corrective action. These keep your message human and credible.
View Our Location & Discover SyncHub Johannesburg
Get a better understanding of where we’re located — right next to MultiChoice Ferndale in Randburg, Johannesburg. Our central position makes it easy for creators, entrepreneurs, and teams to access the city’s vibrant business hub.
📍 Address: 267 Oak Avenue, Ferndale, Johannesburg, South Africa
🗺️ Tip: Use the map below to view our location and plan your visit — we’re right beside the MultiChoice building.