Why this course
When something breaks, silence or guesswork makes it worse. This short, practical course gives you a simple playbook for the first hours of a crisis: what to say, what not to say, and how to update stakeholders without fuelling rumours or legal risk. Built for real‑world use, not PR theatre.
Great for: founders, spokespeople, comms/PR leads, operations managers, nonprofit teams, campus leaders — anyone who might need to brief staff, customers, partners, or media when things go wrong.
Crisis Comms Ready (Mini-course) — Start Here (Podcast)
Listen first. Know what to say in the first hour—then enrol.
Before you take the mini-course, start with this short conversation. In plain, everyday language, we’ll walk through what to say when things go wrong—without jargon, panic, or legal overreach.
Podcast available on:
What you’ll be able to do
Draft a credible holding statement in 15 minutes using a proven template.
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Apply the 5 Cs of crisis communication: Care, Commitment, Consistency, Competence, Corrective action.
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Map stakeholders and pick the right channels (internal note, customer email, press, social, status page).
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Answer tough questions without speculating (hypotheticals, false premises, multi‑part, blame traps).
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Set update cadence and stick to it (first hour, first day, first week).
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Manage nerves and speak with calm authority on camera and in the room.
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Empowering Your Journey with Free Courses
A spokesperson is the clearest, calmest voice of an organisation, project, or cause. Your job is to make complex things simple, build trust quickly, and help audiences understand what matters and why.
FAQ for Crisis Comms Ready
Anyone who might have to explain a problem fast: founders, spokespeople, comms/PR leads, ops managers, nonprofit and campus teams.
No. We start from zero and give you clear steps, templates, and examples.
Write a solid holding statement in 15 minutes, plan updates for the first hour/day/week, answer tough questions without guessing, and speak calmly on camera.
Care, Commitment, Consistency, Competence, Corrective action. These keep your message human and credible.
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